Mark


The Good Food Institute.

︎
2020

2 social campaigns for The Good Food Institute (GFI)




Giving Tuesday is a global generosity movement that GFI teams up with every year. As the freelance designer I was tasked to create a sub-brand based off the existing GFI logo and colors. The deliverables needed were an email header, animated and static social posts, and images for their website. The concept we landed on was to have signature dishes correspond with different GFI locations, and to match these with quotes from leaders in each area.










For the Year End social medial campaign GFI wanted to focus on 3 main aspects they believed to be the future of good food. Innovation, healthy oceans, and alternative protein. Through a custom icon set, animations, and found photography I created a look-and-feel that spoke to this future.











Mark